PROFILM Photographic Equipments & Accessories LLC - Dubai

About Us

PROFILM is a leading distributor of professional video, photo, broadcast and cinema equipment and accessories in the Middle East and North Africa.  The company started its trading activity under PROFILM LTD, London, United Kingdom since 2020 and later in Dubai, United Arab Emirates in 2022. The main focus was on being a Photography & Videography specialized company truly serving as a “One Stop Photo & Video Shop” concept in the UK offering a complete range of professional photography , videography and broadcast cameras, accessories, equipments & services from the world’s leading brands to satisfy the needs of both amateur and professional photographers , videographers and broadcasters.

Since 2017

Established in 2017, by Mohammed Al Shaban who was an ambitious filmmaker and photographer.

Experts Team

The main focus was on being a Photography & Videography specialized company truly serving as a “One Stop Photo & Video Shop” concept.

2 Countries

PROFILM Company hase two offices, the first one in London, UK, and the other one in Dubai, UAE.

Our team is driven by your success. Every single day, we’ll support your business and help you to succeed.

Our History

Established in 2017, by Mohammed Al Shaban who was an ambitious filmmaker and photographer. The PROFILM project started from an Arabic website and social media pages, in order to inform, educate, and inspire in all photo/videography-related topics.

In 2020, the founder Mohammed Alshaban announced PROFFILM as a licensed company in the UK, allowing the website to provide insights and opinions from experienced filmmakers and photographers, and offer consultant and advices before buying gears, and finally give the audience the right choice to buy the perfect gear they need.

The Company aim was to become a leading distributor of Broadcast & professional video and photography equipment in the Middle East & North Africa.

In 2022, the company opened its first office in Dubai, UAE with the legal name of PROFILM PHOTOGRAPHIC EQUIPMENT & ACCESSORIES TRADING L.L.C at the aim of spreading our activity in the Arab World.


PROFILM is more than a simple distributor, it is an education, production, and selling center committed to promoting the art of still and moving image and related gears.

PROFILM highest priority is delivering the technical necessities and demands of its wide spectrum of creative consumers, artists, entrepreneurs, and professionals. the main motivation is investigating, identifying, and adapting the latest technological trends and developments through publishing the last news on the website in Arabic and English Languages.


PROFILM aspires to be The Arab world’s first source of information that supports filmmakers and photographers, engages the community and expands the appreciation of independent creators.


ARTIST-RUN: promoting artistic achievement and excellence

DIVERSITY: reflective of our community

INDEPENDENCE: providing a platform for expression to a wide range of voices and approaches, supporting the filmmaker and photographer as an artistic creator.

: fostering creativity and new directions and ideas

Beside to the online store, PROFILM is now an online community aimed at educating and inspiring photographers, videographers, and creative professionals. It has grown into one of the top resources for photography lighting, gear reviews, business tips, behind the scenes, and industry news. 


PROFILM is for all filmmakers and Photographers from beginners to professionals, and all those interested in new developments and latest technologies. We help our audience bring their film and photo projects to life by showing you the right tools and techniques.

PROFILM aspire to see professional photographers and filmmakers with real stories. So we incorporate our tests and reviews into shooting real projects whenever possible and provide real-life feedback on a piece of gear’s performance.

Our business model is based on traffic, and reselling relevant products on our and Dubai Store . We run carefully selected, relevant advertising, affiliated buy links concerning mentioned products, and collaborations with companies we trust and recommend.

As a trusted source of information for Arab filmmakers and photographers, we are independent from manufacturers when compiling reviews. We will always share our honest, unbiased opinion on cameras and accessories.

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